 Stop Letting Your Restaurant Steal Your Life..
Take It Back in 3 Days.
RESTAURANT SUCCESS SUMMIT 2025
Profit. Power. Purpose.
OCTOBER 20–22 | SCOTTSDALE, AZ | 9AM–6PM DAILY
Hosted by Donald Burns, The Restaurant Coach®
HERE IS THE BRUTAL TRUTH...
YOU DIDN'T BUILD YOUR RESTAURANT TO PLAY SMALL!
But the truth is, most restaurant owners are stuck running in circles—burning out, bleeding profit, and watching their team slowly check out.
It’s not your fault.
You’ve been fed lies like:
❌ “Just work harder.”
❌ “Hope it gets better.”
❌ “That’s just the restaurant industry.”
🛑 ENOUGH.
This October, it’s time to stop running your restaurant on fumes and finally build it like the empire it was meant to be.
3 DAYS. 15 POWERFUL WORKSHOPS. 5 ELITE GUEST EXPERTS.
This isn’t another boring conference.
This is a battlefield briefing for restaurant domination.
YOUR RESTAURANT IS WAITING FOR YOU TO STEP UP
Each 90-minute session is built to unlock clarity, ignite culture, and equip you with real-world tactics to:
âś… Grow your profits
âś… Build a high-performing team
âś… Master your menu
âś… Negotiate vendor contracts with confidence
âś… Attract guests without discounts
âś… Leverage AI to crush your marketing
âś… And become the leader your team is dying to follow!
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DAY ONE
THE INNER GAME OF SUCCESS
Before you can dominate the market, you have to dominate yourself. Day One strips away the excuses, kills the limiting beliefs, and rewires how you think about profit, leadership, and culture. This is the day we take away your comfort zone and hand you clarity, confidence, and control. If you’re not mentally bulletproof, you won’t survive the climb.
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WAKE THE F*CK UP, TRC NATION (Keynote) – Smash the mediocrity mindset holding your restaurant hostage.
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The Profit Illusion: Escape the 5% Trap – Learn why “busy” is bankrupting you and how to fix it fast.
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Culture is Not a Poster (with Bo Bryant) – How to build a culture that drives behavior, not just hangs on the wall.
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The Mirror Doesn’t Lie: Standards = Success – Your results are a reflection of what you allow. Time to raise the bar.
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AI Marketing for Restaurant Owners (with Michael Kontras) – Own your market with AI content that will amp up your marketing game.
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DAY TWO
BUILD SYSTEMS. BUILD PEOPLE. BUILD POWER.
Day Two is about execution. You’ll learn how to engineer systems that run without you, turn average staff into high-performance teams, and build the processes that create consistent, predictable results. This is where your restaurant stops running you… and starts running for you.
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The Core Four of Restaurantology – People, Product, Process, Profit: the framework that runs empires.
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Menu Mastery That Prints Money (with Bo Bryant) – Design, price, and position your menu to make profit automatic.
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The Leadership Gauntlet (with Yigal Adato) – Transform from manager to leader in one powerful session.
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The Accountability Stack – Build a culture where follow-through is the default, not the exception.
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Getting Reviews That Drive Revenue (with Zack Oates) – Turn guest feedback into a marketing machine that never sleeps.
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DAY THREE
THE OUTER GAME OF EMPIRE BUILDING
By Day Three, you’re armed with the mindset and systems. Now it’s time to go on offense. We focus on scaling, negotiating, marketing, and leveraging tech so you can dominate your market and expand without chaos. This is where good restaurants become empires.
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The Die 1% Method: Build Bulletproof Habits – Kill one bad habit a day, stack wins, and stay unstoppable.
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Vendor Negotiation Tactics That Print Profit (with Bo Bryant) – Stop overpaying, start owning the conversation.
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The TRC Funnel: Conquest Path Marketing – Attract ideal guests without discounting yourself into the ground.
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Marketing Warfare: Storytelling That Sells – Master the psychology and strategy of marketing that moves people.
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The Hiring Fix: NO More Drama, NO More Ghosts (with Michael Kontras) – If your hiring feeling like roulette, it's time to install a system that does the weeding for you before they ever show up!
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LIMITED TIME BONUS
Your Summit Bonus Stack
When you lock in your seat at the Restaurant Success Summit, you’re getting more than 3 days of game-changing workshops—you’re getting the most complete, results-focused growth package in the industry.
1. Three Days at the Restaurant Success Summit (Value: Priceless)
15 high-impact workshops, 4 guest expert sessions, and hands-on breakout time to work directly on your restaurant. This is where you’ll build your plan for profit, power, and purpose.
2. The 30-Day Rapid Growth Program
If I had to make massive changes to get a restaurant back on track, THIS is the step-by-step program I’d follow. 25 tightly focused workshops designed to create results in 30 days or less.
3. Expert’s Roundtable Luncheon
Grab a seat next to one of our speakers during lunch and get answers to the questions that keep you up at night—specific to your restaurant, your market, and your challenges.
4. Signed Copy of Ingredients
Go home with a personally signed copy of my latest best-seller so you can keep building momentum after the Summit.
5. The Restaurant Success Series
A four-part, back-to-basics workshop series that covers:
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Restaurateur Mindset
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Menu Design & Profit Engineering
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Food Cost Mastery
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Modern-Day Marketing
Plus, we’ll cover the most common—and costly—mistakes restaurants make, and how to avoid them.
6. The 3 Frames to Thrive Series – VIP Edition
If you’re like most restaurateurs, you want your business to thrive—but sometimes it feels like you’re just treading water. There is a path forward, and I’ve spent the last 13 years helping thousands of restaurants find it.
There are three key frameworks that every successful restaurant has in place. During this 6-hour, highly interactive workshop series, I’ll walk you through exactly what those frameworks are, and how to apply them to your restaurant for transformation and growth.
This isn’t theory. You’ll roll up your sleeves, work directly on your business, and get feedback and guidance from me and other successful restaurateurs. If you’re ready to go beyond survival and start thriving, this is your blueprint.
7. Outstanding Mindset PDF & Audiobook
Time management and mental clarity are two of the biggest challenges owners face. This quick-hit guide shows you how to structure your day, set priorities, and create a mindset that drives focus, productivity, and calm—even in the chaos.
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HEY, I'M DONALD!
From early in my journey, I discovered that my passion and skill could be used to transform not just my own life—but the lives of others. Now, I’m on a mission to help restaurant owners uncover the clarity, confidence, and systems they need to take back their business and their life. I can’t wait to help you unlock the leader, the visionary, and the powerhouse you were always meant to be.
THE RESTAURANT COACH®Â
From dishwasher to line cook, to Special Operations Pararescueman, to chef, to restaurant owner, to coach! Donald is The Restaurant Coach™. The leading authority on getting the restaurant and life you want without sacrificing your life for your business. His main question is: Do you run your restaurant or does it run you?
Many restaurant owners, managers, and chefs feel like their restaurant runs them. They throw more hours into work, thinking that they can outwork the problems. That is totally wrong. The answer isn’t more hours, it focusing on the right things in the right order. Donald known for his 7X Amazon Best Selling Author and his popular The Restaurant Coach™ Podcast is available on iTunes, Stitcher Radio, Spotify, Player FM, and Google Podcasts.
Meet The SpeakersÂ
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I don’t put just anyone on the stage at the Restaurant Success Summit.
Every speaker here has been personally hand-selected by me because they share my mission—to transform the restaurant industry and help owners like you reclaim your profit, your power, and your purpose. These are leaders who don’t just talk; they’ve lived it, built it, and can show you how to do it too.
The Restaurant Giant
BO BRYANT
Bo owns Cowboy Pizza Company in Cave Creek, AZ, where his legendary pizzas—like the slow-fermented, Italian “00”-flour crust—have become local icons.
His no‑BS expertise in culture-building, menu engineering, and vendor negotiations helps turn average operations into high-profit machines.
Lead TRC Method™ Coach
Michael Kontras
Michael isn’t just a coach—he’s a living case study. As the owner of Bailey’s Seafood, he used the TRC Method™ to turn his struggling raw fish market into a thriving profitable grab-and-go coastal food brand.
Today, he helps other owners fix hiring struggles, build high-performing teams, and replicate that kind of transformation in their own restaurants.
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Leadership & Mindset Expert
YIGAL ADATO
Yigal is the founder of Unlock the Leader and Leaderato, a former business owner who built and sold a multi-million-dollar company in 2015 before becoming a full-time executive and leadership coach .
His mission: empower entrepreneurs to stress less, make more, and lead from purpose instead of pressure.
Founder of Ovation
ZACK OATES
Zack is the founder & CEO of Ovation, the #1 restaurant feedback platform in America, named a top 50 Influential Supplier by Nation’s Restaurant News 
He grew up in the restaurant business, founded multiple startups, and is known for turning guest reviews into repeat revenue engines 
"The Summit flipped my restaurant—and my mindset—upside down."
I came for marketing ideas and left with a complete blueprint for profit, leadership, and growth. Within 60 days, I cut labor costs by 6%, raised check averages, and took two days off a week without stress. This event paid for itself ten times over.
— Maria Alvarez, Owner, Fire & Fork Kitchen
"The most valuable three days of my career."
Donald and his team gave me the clarity, tools, and systems I’d been chasing for years. Six months later, profits are up 18% and turnover is the lowest it’s ever been. If you’re serious about growth, this is where you need to be.
— Derek Thompson, Owner, Harbor Street Tavern
TIME TO TAKE ACTION!
Choose Your Summit Experience
Your restaurant’s future is shaped by the choices you make today—and this is one of the most important ones you’ll make all year. The Restaurant Success Summit isn’t just another industry event; it’s a high-impact, results-driven experience designed to transform the way you run your business and live your life.
Whether you want to immerse yourself in three powerful days of training, tools, and networking—or you’re ready to go deeper with personalized coaching and an exclusive bonus day—we have the right option for you. Both paths will equip you with proven systems, actionable strategies, and the confidence to create a restaurant that runs profitably without running you into the ground.
