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Restaurant Success Summit | The Restaurant Coach

THE RESTAURANT COACH PRESENTS · THE ANNUAL

RESTAURANT
SUCCESS
SUMMIT

PEOPLE. PRODUCT. PROCESS.

October 19–21 · Scottsdale, Arizona

Three days in the room with Donald Burns and a hand-picked lineup of operators. You walk in burned out and stuck. You walk out with a CEO mindset, a sharper menu, and a written 90-day profit plan. Only 50 seats.

Live & In-Person 5 Confirmed Guest Speakers Intimate 50-Seat Room

LET'S GET REAL

YOU'RE THE HARDEST WORKER
IN A BUSINESS THAT STILL RUNS YOU

You opened the doors to build something that was yours. Instead you bought yourself the worst job in town — first one in, last one out, plugging every hole on the line because nobody else will.

The team turns over faster than you can train them. The menu hasn't been touched in two years. You "feel" like you're profitable, but the bank account tells a different story every month.

You don't need another webinar you'll half-watch. You don't need more notes you'll never open. You need three days out of the building, in the room, with people who have already solved the exact problem strangling your business.

That's what this Summit is. People. Product. Process — rebuilt in 72 hours and sent home as a plan you actually execute.

“Owners don't get stuck because they're lazy. They get stuck because nobody ever taught them to think like a CEO instead of a cook. We fix that — in three days.”

Donald Burns

YOUR HOST + FOUNDER, TRC

DONALD BURNS

THE RESTAURANT COACH

With over 40 years in the restaurant industry — as a restaurant owner, executive chef with Wolfgang Puck, and consultant to billion-dollar brands and celebrity chefs — Donald Burns has dedicated his career to helping independent restaurant owners break free from burnout and build thriving businesses.

As an 8X Amazon Best-Selling Author, keynote speaker, and certified executive coach, Donald has helped 3,300+ independent restaurants transform their operations, marketing, menus, and profits. He's been named one of the Top 30 Restaurant Experts to Follow and is the author of the "Your Restaurant Sucks" Trilogy. For three days in Scottsdale, he's in the room with you.

40+ YEARS EXPERIENCE
3,300+ RESTAURANTS HELPED
8X BESTSELLING AUTHOR
Top 30 EXPERT TO FOLLOW

THIS IS NOT ANOTHER WEBINAR

WHY THE SUMMIT
HITS DIFFERENT

BUILT ON THE CORE FOUR

Every day is anchored to one pillar — People, Product, then Process. No random tactics. A complete operating system in the order it actually has to be fixed.

LIVE, IN THE ROOM

Three full days face-to-face with Donald and five confirmed guest experts. Real coaching, real questions, real breakthroughs — not a replay you watch at 1.5x.

ONLY 50 SEATS

This is intentionally small. Fifty operators, one room, enough access to get your specific numbers and problems worked through. When they're gone, they're gone.

THREE DAYS · THREE PILLARS

YOUR 3-DAY
SUCCESS ROADMAP

Each day runs 9:00 AM – 5:00 PM and is anchored to one pillar of the framework, in the exact order it has to be rebuilt.

01 · DAY 01 · PEOPLE — BUILD THE BENCH — 9:00 AM – 5:00 PM

  • The Identity Shift — Stop thinking like a cook and start thinking like a CEO. The mindset that sets the tone for the entire Summit.
  • Culture as Profit — How culture systems slash turnover cost and drive guest experience — not just morale.
  • Hiring & Bench Strength — Build a pipeline so you're never one resignation away from a crisis.
  • Leadership Communication — Give direction that actually changes behavior on the line.
  • Guest: Kelley Jones — “Service in America Sucks!” — A jolt right out of lunch: why service is broken and what's actually fixable.
  • Guest: Dan Carroll — “The Significance Code for Leaders” — Closing the People day on what makes a leader worth following.

02 · DAY 02 · PRODUCT — THE MENU IS THE MIRROR — 9:00 AM – 5:00 PM

  • Menu Psychology — What your menu reveals about pricing confidence, positioning, and guest perception.
  • Pricing for Profit — Margin math — moving past gut-feel pricing into real Profit Hunter metrics.
  • Brand & Guest Experience Design — Turning your product into a story guests repeat to others.
  • Signature Differentiation — Build the 'unfair advantage' dish or experience competitors can't copy.
  • Guest: Zack Oates — “Putting the Loyalty in Your Loyalty Program” — A tactical look at what actually earns repeat guests.
  • Guest: Bo Bryant — Predictive Food Cost App + Lifetime Access — A Tuesday session introducing Bo's new predictive food cost app — with lifetime access included for every Summit attendee.

03 · DAY 03 · PROCESS — SYSTEMS THAT RUN WITHOUT YOU — 9:00 AM – 5:00 PM

  • The Diagnostic — An OBD-II-style audit to find exactly where your restaurant is leaking profit.
  • The 86 Protocol Mindset — Kill the bottlenecks and habits that keep owners trapped in the building.
  • The 90-Day Profit Power Plan — Leave with a written, dated action plan — not a notebook full of notes.
  • Commitment & Closing — Tying People + Product + Process together — the call into the next level.
  • Guest: Bo Bryant — “Stop Chasing the Wrong Food Cost Metrics” — A Wednesday session on measuring the food cost numbers that actually move restaurant profitability.
  • Guest: Doreen Gorman — “How To Optimize Your Restaurant for Sale” — A systems-first look at building a restaurant that's actually sellable.

FIVE EXPERTS · SIX GUEST SESSIONS

YOUR CONFIRMED
GUEST SPEAKERS

DAY 1 · PEOPLE

KELLEY JONES

“Service in America Sucks!”

DAY 1 · PEOPLE

DAN CARROLL

“The Significance Code for Leaders”

DAY 2 · PRODUCT

ZACK OATES

“Putting the Loyalty in Your Loyalty Program”

DAYS 2 & 3 · PRODUCT + PROCESS

BO BRYANT

“Predictive Food Cost App + Stop Chasing the Wrong Food Cost Metrics”

DAY 3 · PROCESS

DOREEN GORMAN

“How To Optimize Your Restaurant for Sale”

THE SETTING

THREE DAYS IN
SCOTTSDALE, ARIZONA

We pull you out of the building on purpose. No tickets, no fires, no "Chef, quick question." Just desert sun, a focused room, and the space to finally work on your business instead of in it.

October 19–21 / MON–WED
Scottsdale / ARIZONA
9 AM – 5 PM / ALL 3 DAYS
Scottsdale, Arizona

RESERVE YOUR SEAT

ONE DECISION BETWEEN YOU
AND A BUSINESS THAT WORKS

  • 3 full days of live coaching with Donald Burns
  • The complete Core Four curriculum — People · Product · Process
  • 6 confirmed guest-expert sessions from 5 expert speakers
  • The 90-Day Profit Power Plan (written, dated, done on-site)
  • Lifetime access to Bo Bryant's new Predictive Food Cost App
  • Access to The Profit Diagnostic App (exclusive for TRC Members)
  • An intimate 50-seat room with real access to the coaches
  • All meals and breaks during the Summit
YOUR INVESTMENT
$1,500
per seat · all 3 days included

ONLY 50 SEATS · OCTOBER 19–21 · SCOTTSDALE, ARIZONA

SECURE MY SUMMIT SEAT

THE ROOM FILLS ONCE

FIFTY SEATS.
THREE DAYS.
A WHOLE NEW BUSINESS.

You can keep running the same restaurant the same way and hope October fixes itself. Or you can take a seat in the room and walk out in three days with a People–Product–Process plan you actually execute.

No more burnout.No more guessing.No more "someday."
CLAIM ONE OF 50 SEATS